grow your company

You've got your company set up and the first scramble to get everything working OK and your cash flow positive has paid off. Now you need to grow your company. 

The Pareto's Theory seems to work with customers, in that you will find that 20% of your customers are probably your high spending and loyal customers. Go through your customer list and do the following: o Identify the high spending customers and offer them loyalty bonuses or better terms in order to maintain their custom. o Identify the regular purchasers and incentivise them to buy more per transaction with activities such as up selling. o Identify your poor customers and work on turning them into better or more often customers. o Identify your bad customers or those that are more trouble than they are worth and work to remove them. Keep in regular contact with your customers and work on increasing their spend and maintaining their loyalty.